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| 100 | 1 | _aMalhotra, Naresh K. | |
| 245 | 1 | 0 |
_aMarketing research : _ban applied orientation / _cNaresh K. Malhotra |
| 250 | _a3rd. ed. | ||
| 260 |
_aUpper Saddle River, New Jersey : _bPrentice Hall International, _cc1999 |
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| 300 |
_axxxv, 763 p. : _bill., photo; _c26 cm. |
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| 504 | _aIncludes index | ||
| 650 | 0 | _aMarketing research | |
| 650 | 0 |
_aMarketing research _xMethodology |
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