| 000 | 00667nam a2200217 a 4500 | ||
|---|---|---|---|
| 001 | 0000006855 | ||
| 003 | PSP | ||
| 008 | 100521s1993 CAU 0| 0 ENG | ||
| 020 | _a0256081123 | ||
| 040 |
_aPSP _cPSP |
||
| 050 |
_aHF5415.2 _bD537 1993 |
||
| 100 | 1 |
_aDillon, William R. _94916 |
|
| 245 | 1 | 0 |
_aEssentials of marketing research / _cWilliam R. Dillon, Thomas J. Madden [and] Neil H. Firtle |
| 260 |
_aBoston : _bIrwin, _c1993 |
||
| 300 |
_axviii, 556 p. : _bill.; _c27 cm. |
||
| 504 | _aIncludes indexes | ||
| 650 | 0 | _aMarketing research | |
| 700 | 1 |
_aFirtle, Neil H. _94917 |
|
| 700 | 1 |
_aMadden, Thomas J. _94918 |
|
| 942 |
_cBK _2lcc |
||
| 999 |
_c9341 _d9341 |
||