Parente, Donald
Advertising campaign strategy : a guide to marketing communication plans / Donald Parante ... [et.al] - Fort Worth Dryden Press, 1996. - xx,363p.: ill.; 24 cm.
0030128986
Advertising
Marketing
Advertising campaign strategy : a guide to marketing communication plans / Donald Parante ... [et.al] - Fort Worth Dryden Press, 1996. - xx,363p.: ill.; 24 cm.
0030128986
Advertising
Marketing
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