Handbook of qualitative research methods in marketing / edited by Russell W. Belk
- Cheltenham, UK : Edward Elgar, 2006
- xi, 595p. : ill. ; 26cm.
Includes indexes
9781847209580
Marketing research--Methodology
Consumers--Research--Methodology
Qualitative research--Methodology
Includes indexes
9781847209580
Marketing research--Methodology
Consumers--Research--Methodology
Qualitative research--Methodology
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