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Handbook of qualitative research methods in marketing /

by Belk, Russell W.
Publisher: Cheltenham, UK : Edward Elgar, 2006Description: xi, 595p. : ill. ; 26cm.ISBN: 9781847209580.Subject(s): Marketing research -- Methodology | Consumers -- Research -- Methodology | Qualitative research -- Methodology
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Location Collection Call number Status Date due
Reference Reference HF5415.2.H236 2006 (Browse shelf) Available
Reference Reference HF5415.2.H236 2006 (Browse shelf) Available

Includes indexes

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