Handbook of qualitative research methods in marketing / edited by Russell W. Belk
- UK Edward Elgar 2006
- xi, 595p. : ill. ; 26cm.
Includes bibliographical references and index.
184521000 (hardcover) 9781845421007 (hardcover)
Marketing research--Methodology
Consumers--Research--Methodology
Qualitative research--Methodology
HF5415.2 / .H236 2006
Includes bibliographical references and index.
184521000 (hardcover) 9781845421007 (hardcover)
Marketing research--Methodology
Consumers--Research--Methodology
Qualitative research--Methodology
HF5415.2 / .H236 2006
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