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Handbook of qualitative research methods in marketing /
by
Belk, Russell W
.
Publisher:
UK
Edward Elgar
2006
Description:
xi, 595p. : ill. ; 26cm
.
ISBN:
184521000 (hardcover);
9781845421007 (hardcover).
Subject(s):
Marketing research -- Methodology
|
Consumers -- Research -- Methodology
|
Qualitative research -- Methodology
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HF5415.2 .H236 2006 (
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Includes bibliographical references and index.
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