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Buttle, Francis.

Customer relationship management : concepts and technologies / Francis Buttle. - 2nd ed. - Singapore : Butterworth-Heinemann, 2009. - xix, 500 p. : ill. ; 25cm.

Previous ed.: Amsterdam; London: Elsevier Butterworth-Heinemann, 2004. Includes index.

Includes bibliographical references.

9781856175227 (pbk.) 1856175227 (pbk.)


Customer relations--Management.
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