Rao, Vithala R.
Analysis for strategic marketing / Vithala R. Rao [and] Joel H. Steckel - Readings, Massachusetts Addison-Wesley, c1998. - xiii, 514p.: ill.; 24 cm.
Includes index
0321001982
Marketing
Analysis for strategic marketing / Vithala R. Rao [and] Joel H. Steckel - Readings, Massachusetts Addison-Wesley, c1998. - xiii, 514p.: ill.; 24 cm.
Includes index
0321001982
Marketing
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