Analysis for strategic marketing / (Record no. 1218)

000 -LEADER
fixed length control field	01052nam a2200265 4500
001 - CONTROL NUMBER
control field	0000001274
003 - CONTROL NUMBER IDENTIFIER
control field	0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	100521s1998####nyu###########001#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0321001982
040 ## - CATALOGING SOURCE
Original cataloging agency	PSP
Transcribing agency	PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR)	HF5415
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN)	R3242 1998
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Rao, Vithala R.
245 10 - TITLE STATEMENT
Title	Analysis for strategic marketing /
Statement of responsibility, etc	Vithala R. Rao [and] Joel H. Steckel
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Readings, Massachusetts
Name of publisher, distributor, etc	Addison-Wesley,
Date of publication, distribution, etc	c1998.
300 ## - PHYSICAL DESCRIPTION
Extent	xiii, 514p.:
Other physical details	ill.;
Dimensions	24 cm.
500 ## - GENERAL NOTE
General note	Includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Steckel, Joel H.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Book
Source of classification or shelving scheme

Holdings
Price effective from	Permanent Location	Date last seen	Date acquired	Koha item type	Barcode	Shelving location	Current Location	Full call number
2010-06-15	Perpustakaan Politeknik Seberang Perai	0000-00-00	2010-06-15	Book	0000004291	Open Shelf	Perpustakaan Politeknik Seberang Perai	HF5415.R3242 1998
2010-06-15	Perpustakaan Politeknik Seberang Perai	0000-00-00	2010-06-15	Book	0000004292	Open Shelf	Perpustakaan Politeknik Seberang Perai	HF5415.R3242 1998
2010-06-15	Perpustakaan Politeknik Seberang Perai	0000-00-00	2010-06-15	Book	0000004293	Reference	Perpustakaan Politeknik Seberang Perai	HF5415.R3242 1998
2010-06-15	Perpustakaan Politeknik Seberang Perai	0000-00-00	2010-06-15	Book	0000014152	Open Shelf	Perpustakaan Politeknik Seberang Perai	HF5415.R3242 1998
2010-06-15	Perpustakaan Politeknik Seberang Perai	0000-00-00	2010-06-15	Book	0000014153	Open Shelf	Perpustakaan Politeknik Seberang Perai	HF5415.R3242 1998