Peter, J. Paul.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 5th ed. - Boston : Irwin/McGraw-Hill, c1999. - xxv, 545 p. : ill. (some col.) ; 26 cm. - Irwin/McGraw-Hill series in marketing .
Includes bibliographical references (p. 481-510) and indexes.
0256261903 (alk. paper)
98016996
Consumer behavior.
Marketing--
HF5415.3 / P468 1999
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 5th ed. - Boston : Irwin/McGraw-Hill, c1999. - xxv, 545 p. : ill. (some col.) ; 26 cm. - Irwin/McGraw-Hill series in marketing .
Includes bibliographical references (p. 481-510) and indexes.
0256261903 (alk. paper)
98016996
Consumer behavior.
Marketing--
HF5415.3 / P468 1999
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