000 -LEADER |
fixed length control field |
01178cam a2200313 a 4500 |
001 - CONTROL NUMBER |
control field |
3559999 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
PSP |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20140401165526.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
980325s1999 maua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
98016996 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0256261903 (alk. paper) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
PSP |
Transcribing agency |
PSP |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.3 |
Item number |
P468 1999 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Peter, J. Paul. |
9 (RLIN) |
2159 |
245 10 - TITLE STATEMENT |
Title |
Consumer behavior and marketing strategy / |
Remainder of title |
J. Paul Peter, Jerry C. Olson. |
250 ## - EDITION STATEMENT |
Edition statement |
5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Boston : |
Name of publisher, distributor, etc |
Irwin/McGraw-Hill, |
Date of publication, distribution, etc |
c1999. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxv, 545 p. : |
Other physical details |
ill. (some col.) ; |
Dimensions |
26 cm. |
490 0# - SERIES STATEMENT |
Series statement |
Irwin/McGraw-Hill series in marketing |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. 481-510) and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumer behavior. |
9 (RLIN) |
2160 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
9 (RLIN) |
7312 |
General subdivision |
|
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Olson, Jerry C. |
Fuller form of name |
(Jerry Corrie), |
Dates associated with a name |
1944- |
9 (RLIN) |
2162 |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
http://www.loc.gov/catdir/description/mh023/98016996.html |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents |
Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/mh022/98016996.html |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Contributor biographical information |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0707/98016996-b.html |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Item type |
Book |