Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c1996. - xxxiii, 890 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
0131257331
95036703
Marketing research.
Marketing research--Methodology
HF5415.2 / M29 1996
Marketing research : an applied orientation / Naresh K. Malhotra. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c1996. - xxxiii, 890 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
0131257331
95036703
Marketing research.
Marketing research--Methodology
HF5415.2 / M29 1996
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