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Marketing research : (Record no. 12646)

000 -LEADER
fixed length control field 00756cam a2200253 a 4500
001 - CONTROL NUMBER
control field 4452944
003 - CONTROL NUMBER IDENTIFIER
control field PSP
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140405143400.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 950807s1996 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 95036703
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131257331
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number M29 1996
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
9 (RLIN) 3453
245 10 - TITLE STATEMENT
Title Marketing research :
Remainder of title an applied orientation /
Statement of responsibility, etc Naresh K. Malhotra.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc c1996.
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 890 p. :
Other physical details ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
9 (RLIN) 2165
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
General subdivision Methodology
9 (RLIN) 167
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book
Holdings
Price effective from Permanent location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Barcode Damaged status Lost status Shelving location Withdrawn status Current location Full call number
2010-11-09Perpustakaan Politeknik Seberang Perai2022-02-04 2010-11-09 Book0000012352  Reference Perpustakaan Politeknik Seberang PeraiHF5415.2 M29 1996
2010-11-09Perpustakaan Politeknik Seberang Perai0000-00-00 2010-11-09 Book0000012353  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5415.2 M29 1996
2010-11-09Perpustakaan Politeknik Seberang Perai2022-02-04 2010-11-09 Book0000020325  Reference Perpustakaan Politeknik Seberang PeraiHF5415.2 M29 1996
2010-11-09Perpustakaan Politeknik Seberang Perai0000-00-00 2010-11-09 Book0000020326  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5415.2 M29 1996
2010-11-09Perpustakaan Politeknik Seberang Perai0000-00-00 2010-11-09 Book0000020327  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5415.2 M29 1996
2010-11-09Perpustakaan Politeknik Seberang Perai0000-00-00 2010-11-09 Book0000020328  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5415.2 M29 1996
2010-11-09Perpustakaan Politeknik Seberang Perai0000-00-00 2010-11-09 Book0000020329  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5415.2 M29 1996
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