Cybermarketing : how to use the superhighway to market your products and services / Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi.
- Oxford : Butterworth Heinemann, 1996.
- xvi, 306 p. : ill. ; 24 cm. + 2 computer disks.
- The marketing series practitioner .
- Marketing series (London, England). Practitioner. .
"Free PIPEX DIAL trial disks included"--Cover.
Includes bibliographical references and index.
System requirements: a 386DX-40 PC with at least 4Mb (8Mb recommended) of memory; Windows 3.1x; 4Mb of hard disk space; V.32 (9600bps) modem.