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Bickerton, Pauline.

Cybermarketing : how to use the superhighway to market your products and services / Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi. - Oxford : Butterworth Heinemann, 1996. - xvi, 306 p. : ill. ; 24 cm. + 2 computer disks. - The marketing series practitioner . - Marketing series (London, England). Practitioner. .

"Free PIPEX DIAL trial disks included"--Cover.

Includes bibliographical references and index.


System requirements: a 386DX-40 PC with at least 4Mb (8Mb recommended) of memory; Windows 3.1x; 4Mb of hard disk space; V.32 (9600bps) modem.

0750628480

97101471


Internet marketing.
Internet advertising.

HF5415.1265 / B53 1996
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