Keller, Kevin Lane, 1956-
Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller. - Upper Saddle River, N.J. : Prentice Hall, c1998. - xxv, 635, [118] p. : ill. ; 24 cm.
Includes bibliographical references and index.
0131201158
97023327
Brand name products--Management.
HD69.B7 / K45 1998
658.8/27
Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller. - Upper Saddle River, N.J. : Prentice Hall, c1998. - xxv, 635, [118] p. : ill. ; 24 cm.
Includes bibliographical references and index.
0131201158
97023327
Brand name products--Management.
HD69.B7 / K45 1998
658.8/27
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