Logo Politeknik Seberang Perai

Strategic brand management : (Record no. 12680)

000 -LEADER
fixed length control field 00738pam a2200229 a 4500
001 - CONTROL NUMBER
control field 3071061
003 - CONTROL NUMBER IDENTIFIER
control field PSP
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140318130605.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 970610s1998 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 97023327
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131201158
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number K45 1998
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane,
Dates associated with a name 1956-
9 (RLIN) 2580
245 10 - TITLE STATEMENT
Title Strategic brand management :
Remainder of title building, measuring and managing brand equity /
Statement of responsibility, etc Kevin Lane Keller.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc c1998.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 635, [118] p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Management.
9 (RLIN) 899
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Price effective from Permanent Location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Barcode Damaged status Lost status Shelving location Withdrawn status Current Location Full call number
2010-10-18Perpustakaan Politeknik Seberang Perai0000-00-00 2010-10-18 Book0000024529  Reference Perpustakaan Politeknik Seberang PeraiHD69.B7 K45 1998
2010-10-18Perpustakaan Politeknik Seberang Perai0000-00-00 2010-10-18 Book0000024530  Open Shelf Perpustakaan Politeknik Seberang PeraiHD69.B7 K45 1998
2010-10-18Perpustakaan Politeknik Seberang Perai0000-00-00 2010-10-18 Book0000024531  Open Shelf Perpustakaan Politeknik Seberang PeraiHD69.B7 K45 1998
Powered by Koha. Content copyrighted by Perpustakaan Politeknik Seberang Perai © 2023