Keegan, Warren J.
Principles of global marketing / Warren J. Keegan, Mark C. Green. - Upper Saddle River, N.J. : Prentice Hall, c1997. - xxi, 421 p. : ill. (some col.), col. maps ; 26 cm.
Rev. ed. of: Multinational marketing management. 3rd ed. 1984. World maps on endpapers.
Includes bibliographical references and indexes.
0137222998
96022966
Export marketing--Management.
Export marketing--Management--Case studies.
Principles of global marketing / Warren J. Keegan, Mark C. Green. - Upper Saddle River, N.J. : Prentice Hall, c1997. - xxi, 421 p. : ill. (some col.), col. maps ; 26 cm.
Rev. ed. of: Multinational marketing management. 3rd ed. 1984. World maps on endpapers.
Includes bibliographical references and indexes.
0137222998
96022966
Export marketing--Management.
Export marketing--Management--Case studies.
Powered by Koha.
Content copyrighted by Perpustakaan Politeknik Seberang Perai © 2023