Logo Politeknik Seberang Perai

Principles of global marketing / (Record no. 12695)

000 -LEADER
fixed length control field 02051cam a2200385 a 4500
001 - CONTROL NUMBER
control field 3524764
003 - CONTROL NUMBER IDENTIFIER
control field PSP
005 - DATE AND TIME OF LATEST TRANSACTION
control field 19970320150108.7
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 960522s1997 njuab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 96022966
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0137222998
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF1416
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) K443 1997
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Keegan, Warren J.
9 (RLIN) 2625
245 10 - TITLE STATEMENT
Title Principles of global marketing /
Statement of responsibility, etc Warren J. Keegan, Mark C. Green.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc c1997.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 421 p. :
Other physical details ill. (some col.), col. maps ;
Dimensions 26 cm.
500 ## - GENERAL NOTE
General note Rev. ed. of: Multinational marketing management. 3rd ed. 1984.
500 ## - GENERAL NOTE
General note World maps on endpapers.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing
General subdivision Management.
9 (RLIN) 2626
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing
General subdivision Management
-- Case studies.
9 (RLIN) 2627
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Green, Mark C.
9 (RLIN) 2628
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Keegan, Warren J.
Title of a work Multinational marketing management.
9 (RLIN) 2629
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book
Holdings
Price effective from Permanent location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Withdrawn status Date last borrowed Collection code Total Checkouts Shelving location Damaged status Barcode Current location Full call number
2010-10-19Perpustakaan Politeknik Seberang Perai0000-00-00 2010-10-19 Book     Reference 0000019880Perpustakaan Politeknik Seberang PeraiHF1416 .K443 1997
2010-10-19Perpustakaan Politeknik Seberang Perai0000-00-00 2010-10-19 Book     Open Shelf 0000019881Perpustakaan Politeknik Seberang PeraiHF1416 .K443 1997
2010-10-19Perpustakaan Politeknik Seberang Perai0000-00-00 2010-10-19 Book     Reference 0000023671Perpustakaan Politeknik Seberang PeraiHF1416 .K443 1997
2010-10-19Perpustakaan Politeknik Seberang Perai0000-00-00 2010-10-19 Book     Open Shelf 0000023672Perpustakaan Politeknik Seberang PeraiHF1416 .K443 1997
2010-10-19Perpustakaan Politeknik Seberang Perai0000-00-00 2010-10-19 Book     Open Shelf 0000023673Perpustakaan Politeknik Seberang PeraiHF1416 .K443 1997
2010-10-19Perpustakaan Politeknik Seberang Perai0000-00-00 2010-10-19 Book  2011-01-04 1Open Shelf 0000006231Perpustakaan Politeknik Seberang PeraiHF1416 .K443 1997
2011-06-07Perpustakaan Politeknik Seberang Perai0000-00-00Not For Loan2011-06-07 Book   Reference Reference 0000006229Perpustakaan Politeknik Seberang PeraiHF1416 .K443 1997
2011-12-14Perpustakaan Politeknik Seberang Perai0000-00-00 2000-04-11 Book   Non Fiction Open Shelf 0000006230Perpustakaan Politeknik Seberang PeraiHF1416 .K443 1997
Powered by Koha. Content copyrighted by Perpustakaan Politeknik Seberang Perai © 2023