Ogden, James R.
Developing a creative and innovative integrated marketing communications plan : a working model / James R. Ogden. - Upper Saddle River, N.J. : Prentice Hall, c1998. - vi, 185 p. : ill. ; 26 cm.
0137783337 (pbk.)
98004437
Communication in marketing.
HF5415.123 / .O37 1998
Developing a creative and innovative integrated marketing communications plan : a working model / James R. Ogden. - Upper Saddle River, N.J. : Prentice Hall, c1998. - vi, 185 p. : ill. ; 26 cm.
0137783337 (pbk.)
98004437
Communication in marketing.
HF5415.123 / .O37 1998
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