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Developing a creative and innovative integrated marketing communications plan : (Record no. 12698)

000 -LEADER
fixed length control field 00672cam a2200217 a 4500
001 - CONTROL NUMBER
control field 3086414
003 - CONTROL NUMBER IDENTIFIER
control field PSP
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140319093154.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 980303s1998 njua 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 98004437
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0137783337 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .O37 1998
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ogden, James R.
9 (RLIN) 3504
245 10 - TITLE STATEMENT
Title Developing a creative and innovative integrated marketing communications plan :
Remainder of title a working model /
Statement of responsibility, etc James R. Ogden.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc c1998.
300 ## - PHYSICAL DESCRIPTION
Extent vi, 185 p. :
Other physical details ill. ;
Dimensions 26 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
9 (RLIN) 2585
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book
Holdings
Price effective from Permanent location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Barcode Damaged status Lost status Shelving location Withdrawn status Current location Full call number
2010-11-10Perpustakaan Politeknik Seberang Perai0000-00-00 2010-11-10 Book0000004101  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5415.123 .O37 1998
2010-11-10Perpustakaan Politeknik Seberang Perai0000-00-00 2010-11-10 Book0000004102  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5415.123 .O37 1998
2010-11-10Perpustakaan Politeknik Seberang Perai2022-02-04 2010-11-10 Book0000004103  Reference Perpustakaan Politeknik Seberang PeraiHF5415.123 .O37 1998
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