Rice, Chris.
Understanding customers / Chris Rice.
- 2nd ed.
- Oxford ; Boston : Butterworth-Heinemann, 1997.
- vi, 312 p. : ill. ; 24 cm.
- The marketing series. Student .
- Marketing series (London, England). Student. .
Rev. ed. of: Consumer behaviour : behavioural aspects of marketing. 1993. "Published on behalf of the Chartered Institute of Marketing."
Includes bibliographical references (p. 307-308) and index.
0750623225
97152232
Consumer behavior.
Marketing--Social aspects.
HF5415.32 / R53 1997