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Understanding customers / (Record no. 12719)

000 -LEADER
fixed length control field 01282cam a2200337 a 4500
001 - CONTROL NUMBER
control field 4970318
003 - CONTROL NUMBER IDENTIFIER
control field PSP
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140320155134.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 970516s1997 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 97152232
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750623225
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.32
Item number R53 1997
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rice, Chris.
9 (RLIN) 2232
245 10 - TITLE STATEMENT
Title Understanding customers /
Statement of responsibility, etc Chris Rice.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford ;
-- Boston :
Name of publisher, distributor, etc Butterworth-Heinemann,
Date of publication, distribution, etc 1997.
300 ## - PHYSICAL DESCRIPTION
Extent vi, 312 p. :
Other physical details ill. ;
Dimensions 24 cm.
490 1# - SERIES STATEMENT
Series statement The marketing series. Student
500 ## - GENERAL NOTE
General note Rev. ed. of: Consumer behaviour : behavioural aspects of marketing. 1993.
500 ## - GENERAL NOTE
General note "Published on behalf of the Chartered Institute of Marketing."
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 307-308) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
9 (RLIN) 2160
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Social aspects.
9 (RLIN) 2234
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rice, Chris.
Title of a work Consumer behaviour.
9 (RLIN) 2235
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Chartered Institute of Marketing.
9 (RLIN) 2236
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Marketing series (London, England).
Name of part/section of a work Student.
9 (RLIN) 2237
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/description/els032/97152232.html
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier http://www.loc.gov/catdir/toc/els032/97152232.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Price effective from Permanent Location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Barcode Damaged status Lost status Shelving location Withdrawn status Current Location Full call number
2010-10-17Perpustakaan Politeknik Seberang Perai2022-02-04 2010-10-17 Book0000023318  Reference Perpustakaan Politeknik Seberang PeraiHF5415.32 .R53 1997
2010-10-17Perpustakaan Politeknik Seberang Perai0000-00-00 2010-10-17 Book0000023319  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5415.32 .R53 1997
2010-10-17Perpustakaan Politeknik Seberang Perai0000-00-00 2010-10-17 Book0000023320  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5415.32 .R53 1997
2010-10-17Perpustakaan Politeknik Seberang Perai0000-00-00 2010-10-17 Book0000033434  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5415.32 .R53 1997
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