Nagle, Thomas T., 1951-
The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle, Reed K. Holden. - 2nd ed. - Englewood Cliffs, N.J. : Prentice Hall, c1995. - xiv, 409 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0136693768 : 0136690602 (pbk.) :
94015812
Pricing.
Marketing--Decision making.
HF5416.5 / .N34 1995
658.8/16
The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle, Reed K. Holden. - 2nd ed. - Englewood Cliffs, N.J. : Prentice Hall, c1995. - xiv, 409 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0136693768 : 0136690602 (pbk.) :
94015812
Pricing.
Marketing--Decision making.
HF5416.5 / .N34 1995
658.8/16
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