Tellis, Gerard J., 1950-
Advertising and sales promotion strategy / Gerard J. Tellis. - Reading, Mass. : Addison-Wesley, 1998. - xvii, 483 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and indexes.
0321014111
97020699
Advertising.
Sales promotion.
Marketing--Management.
HF5823 / .T27 1998
Advertising and sales promotion strategy / Gerard J. Tellis. - Reading, Mass. : Addison-Wesley, 1998. - xvii, 483 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and indexes.
0321014111
97020699
Advertising.
Sales promotion.
Marketing--Management.
HF5823 / .T27 1998
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