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Advertising and sales promotion strategy /

by Tellis, Gerard J.
Publisher: Reading, Mass. : Addison-Wesley, 1998Description: xvii, 483 p. : ill. (some col.) ; 26 cm.ISBN: 0321014111.Subject(s): Advertising | Sales promotion | Marketing -- Management
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Location Call number Status Date due
Open Shelf HF5823 T27 1998 (Browse shelf) Available
Open Shelf HF5823 T27 1998 (Browse shelf) Available
Open Shelf HF5823 T27 1998 (Browse shelf) Available
Open Shelf HF5823 T27 1998 (Browse shelf) Available
Reference HF5823 T27 1998 (Browse shelf) Available

Includes bibliographical references and indexes.

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