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International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham - 2nd ed. - New York : McGraw-Hill, c1998 - xvi, 439 p. : ill.; 24 cm.
ISBN:
026218943 9780071158008
Subjects--Topical Terms:
Export marketing
Export marketing--Cases studies
LC Class. No.:
HF1416 / .I54 1998
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