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International and global marketing : (Record no. 13342)

000 -LEADER
fixed length control field 00775nam a2200253 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110117s1998 xxu||||g |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 026218943
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071158008
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF1416
Item number .I54 1998
245 00 - TITLE STATEMENT
Title International and global marketing :
Remainder of title concepts and cases /
Statement of responsibility, etc [edited by] Taylor W. Meloan, John L. Graham
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c1998
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 439 p. :
Other physical details ill.;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Source rdacontent
337 ## - MEDIA TYPE
Source rdamedia
338 ## - CARRIER TYPE
Source rdacarrier
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing
9 (RLIN) 3730
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing
General subdivision Cases studies
9 (RLIN) 3829
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Graham, John L.
9 (RLIN) 3830
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Meloan, Taylor W.
9 (RLIN) 3831
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book
Holdings
Price effective from Permanent location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Withdrawn status Date last borrowed Total Checkouts Shelving location Damaged status Barcode Current location Full call number
2011-01-17Perpustakaan Politeknik Seberang Perai0000-00-00Not For Loan2011-01-17 Book    Reference 0000019979Perpustakaan Politeknik Seberang PeraiHF1416.I54 1998
2011-01-17Perpustakaan Politeknik Seberang Perai0000-00-00 2011-01-17 Book    Open Shelf 0000019980Perpustakaan Politeknik Seberang PeraiHF1416.I54 1998
2011-01-17Perpustakaan Politeknik Seberang Perai0000-00-00 2011-01-17 Book  2011-08-011Open Shelf 0000019981Perpustakaan Politeknik Seberang PeraiHF1416.I54 1998
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