Evans, Craig Robert
Marketing channels : infomercials and the future of televised marketing / Craig Robert Evans - Upper Saddle River : Prentice Hall, 1994. - xxv, 308 p.: ill.; 24 cm.
Includes bibliography Includes index
0130751510
Advertising--Television programs
Marketing channels
Television advertising
Marketing channels : infomercials and the future of televised marketing / Craig Robert Evans - Upper Saddle River : Prentice Hall, 1994. - xxv, 308 p.: ill.; 24 cm.
Includes bibliography Includes index
0130751510
Advertising--Television programs
Marketing channels
Television advertising
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