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Marketing channels : (Record no. 1475)

000 -LEADER
fixed length control field 01186nam a2200289 4500
001 - CONTROL NUMBER
control field 0000001552
003 - CONTROL NUMBER IDENTIFIER
control field 0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100521s1994####nyu###########001#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130751510
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF6146
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) T42E974 1994
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Evans, Craig Robert
245 10 - TITLE STATEMENT
Title Marketing channels :
Remainder of title infomercials and the future of televised marketing /
Statement of responsibility, etc Craig Robert Evans
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc 1994.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 308 p.:
Other physical details ill.;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Includes bibliography
500 ## - GENERAL NOTE
General note Includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Television programs
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing channels
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Television advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme
Holdings
Price effective from Permanent Location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Barcode Damaged status Lost status Shelving location Withdrawn status Current Location Full call number
2010-06-15Perpustakaan Politeknik Seberang Perai2022-02-04 2010-06-15 Book0000012186  Reference Perpustakaan Politeknik Seberang PeraiHF6146.T42E974 1994
2010-06-15Perpustakaan Politeknik Seberang Perai0000-00-00 2010-06-15 Book0000012187  Open Shelf Perpustakaan Politeknik Seberang PeraiHF6146.T42E974 1994
2010-06-15Perpustakaan Politeknik Seberang Perai0000-00-00 2010-06-15 Book0000012188  Open Shelf Perpustakaan Politeknik Seberang PeraiHF6146.T42E974 1994
2010-06-15Perpustakaan Politeknik Seberang Perai0000-00-00 2010-06-15 Book0000012189  Open Shelf Perpustakaan Politeknik Seberang PeraiHF6146.T42E974 1994
2010-06-15Perpustakaan Politeknik Seberang Perai0000-00-00 2010-06-15 Book0000012190  Open Shelf Perpustakaan Politeknik Seberang PeraiHF6146.T42E974 1994
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