Percy, Larry.
Strategic integrated marketing communications / Larry Percy - Second Edition - London : Routledge, c2014 - xiv, 320 pages : illustrations 25 cm
Includes index
9780415822084
Communication in marketing
Strategic planning
HF5415.123 / .P475 2014
Strategic integrated marketing communications / Larry Percy - Second Edition - London : Routledge, c2014 - xiv, 320 pages : illustrations 25 cm
Includes index
9780415822084
Communication in marketing
Strategic planning
HF5415.123 / .P475 2014
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