Strategic integrated marketing communications / (Record no. 16026)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00979cam a2200277 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150622152714.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140106t20142014xxka||| r 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415822084 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PSP |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | PSP |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| Item number | .P475 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Percy, Larry. |
| 9 (RLIN) | 12579 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic integrated marketing communications / |
| Statement of responsibility, etc | Larry Percy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second Edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London : |
| Name of producer, publisher, distributor, manufacturer | Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice | c2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 320 pages : |
| Other physical details | illustrations |
| Dimensions | 25 cm |
| 336 ## - CONTENT TYPE | |
| Content Type Term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 591 ## - JABATAN | |
| Jabatan | Jabatan Perdagangan |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing |
| 9 (RLIN) | 2585 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning |
| 9 (RLIN) | 12580 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Book |
| Classification part | HF5415.123 |
| Call number prefix | .P475 2014 |
| Price effective from | Permanent location | Date last seen | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Cost, normal purchase price | Collection code | Damaged status | Barcode | Shelving location | Current location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2015-06-22 | Perpustakaan Politeknik Seberang Perai | 2018-06-25 | Not For Loan | 2015-06-22 | Book | 461.93 | Reference | 0000050613 | Reference | Perpustakaan Politeknik Seberang Perai | HF5415.123 .P475 2014 |
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