O'Guinn, Thomas C.
Advertising and Integrated Brand Promotion / Thomas Clayton O'Guinn, Chris T. Allen, Richard J. Semenik, Angeline Close Scheinbaum - USA : Cengage Learning, 2015 c2012 - xx, 407pages. : illustration. ; 27cm.
Includes index
9781285758442 1285187814
Advertising media planning.
Branding (Marketing)
Advertising.
HF5821 / .O35 2015
Advertising and Integrated Brand Promotion / Thomas Clayton O'Guinn, Chris T. Allen, Richard J. Semenik, Angeline Close Scheinbaum - USA : Cengage Learning, 2015 c2012 - xx, 407pages. : illustration. ; 27cm.
Includes index
9781285758442 1285187814
Advertising media planning.
Branding (Marketing)
Advertising.
HF5821 / .O35 2015
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