Lovelock, Christopher
Principles of service marketing and management / Christopher Lovelock, Lauren Wright - Upper Saddle River : Prentice Hall, c1999. - xvii, 414 p.: ill.; 28 cm.
Includes index
013676875X
Service industries--Management --United States
Service industries--Marketing --United States
Principles of service marketing and management / Christopher Lovelock, Lauren Wright - Upper Saddle River : Prentice Hall, c1999. - xvii, 414 p.: ill.; 28 cm.
Includes index
013676875X
Service industries--Management --United States
Service industries--Marketing --United States
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