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Principles of service marketing and management /

by Lovelock, Christopher; Wright, Lauren.
Publisher: Upper Saddle River : Prentice Hall, c1999Description: xvii, 414 p.: ill.; 28 cm.ISBN: 013676875X .Subject(s): Service industries -- United States -- Management | Service industries -- United States -- Marketing
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Location Call number Status Date due
Reference HD9981.5.L68 1999 (Browse shelf) Available
Open Shelf HD9981.5.L68 1999 (Browse shelf) Available

Includes index

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