Kerin, Roger A.
Strategic Marketing Problems : cases and comments / Roger A. Kerin, Robert A. Peterson - SEVENTH EDITION - - Upper Sadle River, New Jersey : Prentice Hall, 1995 c1995 - xiv, 738 pages. : illustration. ; 29 cm.
Include index
0131817698
Marketing--Decision making--Case studies
Marketing--Management--Case studies
HF5415 / .I35K47 1998
Strategic Marketing Problems : cases and comments / Roger A. Kerin, Robert A. Peterson - SEVENTH EDITION - - Upper Sadle River, New Jersey : Prentice Hall, 1995 c1995 - xiv, 738 pages. : illustration. ; 29 cm.
Include index
0131817698
Marketing--Decision making--Case studies
Marketing--Management--Case studies
HF5415 / .I35K47 1998
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