000 -LEADER |
fixed length control field |
00982nam a2200289 i 4500 |
001 - CONTROL NUMBER |
control field |
0000000076 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
PSP |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
100521t19951993njua r1 e 1n eeng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0131817698 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
PSP |
Language of cataloging |
eng |
Modifying agency |
PSP |
Description conventions |
rda |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
.I35K47 1998 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kerin, Roger A. |
9 (RLIN) |
459 |
245 10 - TITLE STATEMENT |
Title |
Strategic Marketing Problems : |
Remainder of title |
cases and comments / |
Statement of responsibility, etc |
Roger A. Kerin, Robert A. Peterson |
250 ## - EDITION STATEMENT |
Edition statement |
SEVENTH EDITION |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Date of publication, distribution, etc |
|
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Upper Sadle River, New Jersey : |
Name of producer, publisher, distributor, manufacturer |
Prentice Hall, |
Date of production, publication, distribution, manufacture, or copyright notice |
1995 |
-- |
c1995 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiv, 738 pages. : |
Other physical details |
illustration. ; |
Dimensions |
29 cm. |
336 ## - CONTENT TYPE |
Source |
rdacontent |
Content Type Term |
text |
337 ## - MEDIA TYPE |
Source |
rdamedia |
Media type term |
unmediated |
338 ## - CARRIER TYPE |
Source |
rdacarrier |
Carrier type term |
volume |
500 ## - GENERAL NOTE |
General note |
Include index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Decision making |
-- |
Case studies |
9 (RLIN) |
16627 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Management |
-- |
Case studies |
9 (RLIN) |
13339 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Peterson, Robert A. |
9 (RLIN) |
16628 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Item type |
Book |
Source of classification or shelving scheme |
|
Classification part |
HF5415 |
Call number prefix |
.35K47 1998 |