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Strategic Marketing Problems : (Record no. 17755)

000 -LEADER
fixed length control field 00982nam a2200289 i 4500
001 - CONTROL NUMBER
control field 0000000076
003 - CONTROL NUMBER IDENTIFIER
control field PSP
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100521t19951993njua r1 e 1n eeng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131817698
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Language of cataloging eng
Modifying agency PSP
Description conventions rda
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .I35K47 1998
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
9 (RLIN) 459
245 10 - TITLE STATEMENT
Title Strategic Marketing Problems :
Remainder of title cases and comments /
Statement of responsibility, etc Roger A. Kerin, Robert A. Peterson
250 ## - EDITION STATEMENT
Edition statement SEVENTH EDITION
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Upper Sadle River, New Jersey :
Name of producer, publisher, distributor, manufacturer Prentice Hall,
Date of production, publication, distribution, manufacture, or copyright notice 1995
-- c1995
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 738 pages. :
Other physical details illustration. ;
Dimensions 29 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content Type Term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
500 ## - GENERAL NOTE
General note Include index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Decision making
-- Case studies
9 (RLIN) 16627
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
-- Case studies
9 (RLIN) 13339
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Peterson, Robert A.
9 (RLIN) 16628
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme
Classification part HF5415
Call number prefix .35K47 1998
Holdings
Price effective from Permanent location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Barcode Damaged status Lost status Shelving location Withdrawn status Current location Full call number
2022-04-11Perpustakaan Politeknik Seberang Perai2022-04-11 2022-04-11 Book0000052407  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5415 .I35K47 1998
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