O'Shaughnessy, John
Competitive marketing : a strategic apporach / John O'Shaughnessy - 3rd.ed. - London : Routledge, 1984. - xiii, 749 p.: ill.; 25 cm.
Includes index
0415093171
Marketing--Management
Competitive marketing : a strategic apporach / John O'Shaughnessy - 3rd.ed. - London : Routledge, 1984. - xiii, 749 p.: ill.; 25 cm.
Includes index
0415093171
Marketing--Management
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