Competitive marketing : (Record no. 2090)

000 -LEADER
fixed length control field	01048nam a2200265 4500
001 - CONTROL NUMBER
control field	0000002205
003 - CONTROL NUMBER IDENTIFIER
control field	0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0415093171
040 ## - CATALOGING SOURCE
Original cataloging agency	PSP
Transcribing agency	PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR)	HF5415.13
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN)	O78 1984
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	O'Shaughnessy, John
245 10 - TITLE STATEMENT
Title	Competitive marketing :
Remainder of title	a strategic apporach /
Statement of responsibility, etc	John O'Shaughnessy
250 ## - EDITION STATEMENT
Edition statement	3rd.ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	London :
Name of publisher, distributor, etc	Routledge,
Date of publication, distribution, etc	1984.
300 ## - PHYSICAL DESCRIPTION
Extent	xiii, 749 p.:
Other physical details	ill.;
Dimensions	25 cm.
335 ## -
--	100521s1984.1984####nyu###########001#0#eng##
500 ## - GENERAL NOTE
General note	Includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
General subdivision	Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Book
Source of classification or shelving scheme

Holdings
Price effective from	Permanent Location	Date last seen	Date acquired	Koha item type	Barcode	Shelving location	Current Location	Full call number
2010-06-15	Perpustakaan Politeknik Seberang Perai	2022-02-04	2010-06-15	Book	0000021673	Reference	Perpustakaan Politeknik Seberang Perai	HF5415.13.O78 1984
2010-06-15	Perpustakaan Politeknik Seberang Perai	0000-00-00	2010-06-15	Book	0000021674	Open Shelf	Perpustakaan Politeknik Seberang Perai	HF5415.13.O78 1984
2010-06-15	Perpustakaan Politeknik Seberang Perai	0000-00-00	2010-06-15	Book	0000021675	Open Shelf	Perpustakaan Politeknik Seberang Perai	HF5415.13.O78 1984
2010-06-15	Perpustakaan Politeknik Seberang Perai	0000-00-00	2010-06-15	Book	0000021676	Open Shelf	Perpustakaan Politeknik Seberang Perai	HF5415.13.O78 1984
2010-06-15	Perpustakaan Politeknik Seberang Perai	0000-00-00	2010-06-15	Book	0000021677	Open Shelf	Perpustakaan Politeknik Seberang Perai	HF5415.13.O78 1984