Bearden, William O.
Marketing:principles and perspectives / William O. Bearden,Thomas N. Ingram [and] Raymond W. LaForge - 5th.ed. - New York : McGraw-Hill, 2007. - xxxvi; 588p. : ill.; 27cm.
Includes index
007322569X
Marketing--United States
HF5415.1 / .B4155 2007
Marketing:principles and perspectives / William O. Bearden,Thomas N. Ingram [and] Raymond W. LaForge - 5th.ed. - New York : McGraw-Hill, 2007. - xxxvi; 588p. : ill.; 27cm.
Includes index
007322569X
Marketing--United States
HF5415.1 / .B4155 2007
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