Arens, William F.
Contemporary advertising / William F. Arens - 10th.ed. - New York : McGraw-Hill, 2006. - xl; 614p. : ill.; 27cm.
Includes index and Cd rom
0072964723
Advertising
Contemporary advertising / William F. Arens - 10th.ed. - New York : McGraw-Hill, 2006. - xl; 614p. : ill.; 27cm.
Includes index and Cd rom
0072964723
Advertising
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