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Contemporary advertising /

by Arens, William F.
Publisher: New York : McGraw-Hill, 2006Edition: 10th.ed.Description: xl; 614p. : ill.; 27cm.ISBN: 0072964723 .Subject(s): Advertising
List(s) this item appears in: DTP
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Reference HF5821.A678 2006 (Browse shelf) Available

Includes index and Cd rom

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