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Using the web to compete in a global marketplace
by Rockwell, Browning.
Publisher: New York : John Wiley, 1998Availability: Copies available for loan: [HD30.37.R63 1998 ] (3).
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Strategic communications for nonprofit organizations : seven steps to creating a successful plan
by Radtke, Janel M.
Publisher: New York : John Wiley, 1998Availability: Copies available for loan: [HF5415.R239 1998 ] (8).
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Advertising management
by Batra, Rajeev;
Aaker, David A;
Myers, John G.
Edition: 5th. ed. Publisher: Upper Sadle River, New Jersey : Prentice Hall, 1996Availability: Copies available for loan: [HF5823.A13 1996] (12). Copies available for reference: [HF5823.A13 1996] (1 ).
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Advertising research : theory and practice
by Davis, Joel J.
Publisher: Upper Sadle River, New Jersey : Prentice Hall, 1997Availability: Copies available for loan: [HF5814.D38 1997 ] (11).
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Electronic.marketing@internet : marketing on the internet
by Adam, Stewart;
Westberg, Kate.
Publisher: New Jersey Prentice Hall, 1997Availability: Copies available for loan: [HF6146.I58.A44 1998 ] (8).
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Advertising manager's handbook
by Bly, Robert W.
Publisher: Englewood Cliffs, New Jersey : Prentice-Hall, 1993Availability: Copies available for loan: [HF5823.B634 1993 ] (10).
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Advertising and promotion : an intergrated marketing communications perspective
by Belch, George E;
Belch, Michael E.
Edition: 4th ed. Publisher: Massachusetts Irwin McGraw-Hill, 1998Availability: Copies available for loan: [HF5823.B387 1998 ] (3). Copies available for reference: [HF5823.B387 1998] (1 ).
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Asas perancangan media : dari aspek pemasaran
by Barban, Arnold M;
Cristol, Steven M;
Kopec, Frank J;
Mohamad Md. Yusoff.
Publisher: Kuala Lumpur : Dewan Bahasa dan Pustaka, 1992Availability: Copies available for loan: [HF5826.5.B228 1992 ] (5).
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Advertising campaign strategy : a guide to marketing communication plans
by Parente, Donald;
Barban, Arnold;
Bergh, Bruce Vanden;
Marra, James.
Publisher: Fort Worth Dryden Press, 1996Availability: Copies available for loan: [HF5837.P221 1996 ] (8).
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Konsep asas pengiklanan
by Mohamad Md. Yusoff.
Publisher: Kuala Lumpur : Dewan Bahasa dan Pustaka, 1995Availability: Copies available for loan: [HF5821.M697 1995 ] (5).
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Marketing channels : infomercials and the future of televised marketing
by Evans, Craig Robert.
Publisher: Upper Saddle River : Prentice Hall, 1994Availability: Copies available for loan: [HF6146.T42E974 1994 ] (5).
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Creative strategy in advertising
by Jewler, A. Jerome;
Drewniany, Boonie L.
Edition: 6th.ed. Publisher: Belmont, California Wadsworth Publishing, 1998Availability: Copies available for loan: [HF5825.J46 1998 ] (3).
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Asas periklanan
by Mohd. Sidin Ahmad Ishak;
Noorbaithi Haji Badaruddin.
Publisher: Kuala Lumpur : Dewan Bahasa dan Pustaka, 1993Availability: Copies available for loan: [HF5823.M697 1993 ] (33).
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Web advertising and marketingEdition: 2nd. ed. Publisher: Rocklin, California Prima Publishing, 1998Availability: Copies available for loan: [HF6146.I58T47 1998 ] (3).
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Tested advertising methods
by Caples, John.
Edition: 5th.ed. Publisher: Paramus, New Jersey : Prentice Hall, 1997Availability: Copies available for loan: [HF5823.C18 1997 ] (5).
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Royal mail guide to direct mail for small businesses
by Thomas, Brain.
Publisher: Oxford : Butterworth-Heinemann, 1996Availability: Copies available for loan: [HF5856.T454 1996 ] (4).
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Ad campaign planner
by Sayre, Shay.
Publisher: Cincinnati, Ohio : South-Western College Publishing, c1998Availability: Copies available for loan: [HF5837.S274 1998 ] (5).
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Advertising and promotion:an integrated marketing communications perspective
by Belch, George E;
Belch, Michael A.
Edition: 7th.ed. Publisher: New York : McGraw-Hill, 2007Availability: Copies available for loan: [HF5823 B387 2007 ] (1).
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Contemporary advertising
by Arens, William F.
Edition: 10th.ed. Publisher: New York : McGraw-Hill, 2006Availability: Copies available for loan: [HF5821.A678 2006 ] (1).
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Essentials of contemporary advertising
by Arens, William F;
Schaefer, David H.
Publisher: New York : McGraw-Hill, 2007Availability: Copies available for loan: [R HF5821 A74 2007 ] (1).
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