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Advertising and promotion : an intergrated marketing communications perspective /

by Belch, George E; Belch, Michael E.
Publisher: Massachusetts Irwin McGraw-Hill, 1998Edition: 4th ed.Description: xxii,762p.: ill.; 26cm.ISBN: 0070060884 .Subject(s): Advertising | Sales promotion
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Location Collection Call number Status Date due
Reference Reference HF5823.B387 1998 (Browse shelf) Not For Loan
Open Shelf HF5823.B387 1998 (Browse shelf) Available
Open Shelf HF5823.B387 1998 (Browse shelf) Available
Reference HF5823.B387 1998 (Browse shelf) Available

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