Cravens, David W.
Strategic marketing / David W. Cravens - 6th. ed. - Boston : Irwin MacGraw-Hill, 2000. - xvi, 752 p.: ill.; 23 cm. - The Irwin/Mc Graw-Hill series in marketing .
Includes index
0071169415
Marketing--Decision making
Marketing--Management
Marketing--Management--Case studies
Strategic marketing / David W. Cravens - 6th. ed. - Boston : Irwin MacGraw-Hill, 2000. - xvi, 752 p.: ill.; 23 cm. - The Irwin/Mc Graw-Hill series in marketing .
Includes index
0071169415
Marketing--Decision making
Marketing--Management
Marketing--Management--Case studies
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