Logo Politeknik Seberang Perai

Strategic marketing / (Record no. 36)

000 -LEADER
fixed length control field 00727nam a2200241 4500
001 - CONTROL NUMBER
control field 0000000042
003 - CONTROL NUMBER IDENTIFIER
control field PSP
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100521s2000####nyu###########001#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071169415
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.135
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) C72 2000
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cravens, David W.
245 10 - TITLE STATEMENT
Title Strategic marketing /
Statement of responsibility, etc David W. Cravens
250 ## - EDITION STATEMENT
Edition statement 6th. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc Irwin MacGraw-Hill,
Date of publication, distribution, etc 2000.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 752 p.:
Other physical details ill.;
Dimensions 23 cm.
490 0# - SERIES STATEMENT
Series statement The Irwin/Mc Graw-Hill series in marketing
500 ## - GENERAL NOTE
General note Includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Decision making
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
-- Case studies
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme
Holdings
Price effective from Permanent Location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Withdrawn status Date checked out Total Checkouts Shelving location Damaged status Barcode Current Location Full call number
2010-06-15Perpustakaan Politeknik Seberang Perai0000-00-00 2010-06-15 Book  2010-08-231Open Shelf 0000010015Perpustakaan Politeknik Seberang PeraiHF5415.135.C72 2000
2010-06-15Perpustakaan Politeknik Seberang Perai0000-00-00 2010-06-15 Book    Open Shelf 0000010016Perpustakaan Politeknik Seberang PeraiHF5415.135.C72 2000
2010-06-15Perpustakaan Politeknik Seberang Perai2022-02-04 2010-06-15 Book    Reference 0000010017Perpustakaan Politeknik Seberang PeraiHF5415.135.C72 2000
2010-06-15Perpustakaan Politeknik Seberang Perai0000-00-00 2010-06-15 Book    Open Shelf 0000018947Perpustakaan Politeknik Seberang PeraiHF5415.I35.C72 2000
Powered by Koha. Content copyrighted by Perpustakaan Politeknik Seberang Perai © 2023