Ulwick, Anthony W.
What customer want: using outcome-driven innovation to create breakthrough products and services / Anthony W. Ulwick - USA : McGraw-Hill Companies, 2005. - xxxv; 202p. : ill.; 23cm.
Includes index
0071408673
New product--Planning
Product management
Strategic planning
What customer want: using outcome-driven innovation to create breakthrough products and services / Anthony W. Ulwick - USA : McGraw-Hill Companies, 2005. - xxxv; 202p. : ill.; 23cm.
Includes index
0071408673
New product--Planning
Product management
Strategic planning
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