Peter, J.Paul
Marketing management: knowledge and skills / J.Paul Peter [and] James H. Donnelly, Jr - 8th.ed. - New York : McGraw-Hill/Irwin, 2007. - xvii; 813p. : ill.; 25cm.
Includes bibliographical references and index
0073137634
Marketing--Management
Marketing--Management--Case studies
Marketing management: knowledge and skills / J.Paul Peter [and] James H. Donnelly, Jr - 8th.ed. - New York : McGraw-Hill/Irwin, 2007. - xvii; 813p. : ill.; 25cm.
Includes bibliographical references and index
0073137634
Marketing--Management
Marketing--Management--Case studies
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