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Marketing management: knowledge and skills / (Record no. 3618)

000 -LEADER
fixed length control field 00918nam a2200253 4500
001 - CONTROL NUMBER
control field 0000010227
003 - CONTROL NUMBER IDENTIFIER
control field 0
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20100203120122.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100521s2007####nyu###########001#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073137634
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.13 P387 2007
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Peter, J.Paul
245 10 - TITLE STATEMENT
Title Marketing management: knowledge and skills /
Statement of responsibility, etc J.Paul Peter [and] James H. Donnelly, Jr
250 ## - EDITION STATEMENT
Edition statement 8th.ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill/Irwin,
Date of publication, distribution, etc 2007.
300 ## - PHYSICAL DESCRIPTION
Extent xvii; 813p. :
Other physical details ill.;
Dimensions 25cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
-- Case studies
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Donnelly, James H.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme
Holdings
Price effective from Permanent Location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Barcode Damaged status Lost status Shelving location Withdrawn status Current Location Full call number
2010-06-15Perpustakaan Politeknik Seberang Perai2022-02-04Not For Loan2010-06-15 Book0000041688  Reference Perpustakaan Politeknik Seberang PeraiHF5415.13 P387 2007
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