000 -LEADER |
fixed length control field |
00918nam a2200253 4500 |
001 - CONTROL NUMBER |
control field |
0000010227 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
0 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20100203120122.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
100521s2007####nyu###########001#0#eng## |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0073137634 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
PSP |
Transcribing agency |
PSP |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.13 P387 2007 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Peter, J.Paul |
245 10 - TITLE STATEMENT |
Title |
Marketing management: knowledge and skills / |
Statement of responsibility, etc |
J.Paul Peter [and] James H. Donnelly, Jr |
250 ## - EDITION STATEMENT |
Edition statement |
8th.ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
McGraw-Hill/Irwin, |
Date of publication, distribution, etc |
2007. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvii; 813p. : |
Other physical details |
ill.; |
Dimensions |
25cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Management |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Management |
-- |
Case studies |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Donnelly, James H. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Book |
Source of classification or shelving scheme |
|