Aaker, David A.
Developing business strategies / David A. Aaker - 5th. ed. - New York : John Wiley, 1998. - xiv, 330 p.: ill.; 24 cm.
Includes index
0471183644
Marketing--Management
Strategic planning
Developing business strategies / David A. Aaker - 5th. ed. - New York : John Wiley, 1998. - xiv, 330 p.: ill.; 24 cm.
Includes index
0471183644
Marketing--Management
Strategic planning
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